[Originally published at guardian.co.uk, Wednesday 10 October 2012, before David Cameron’s speech at the 2012 Conservative Party Conference. Reproduced in time for David Cameron’s speech at the 2013 Conservative Party Spring conference with kind permission of the author.]
From asyndeton to hyperbole, how many of Cameron’s tics will you spot in his speech today? Simon Lancaster sets the tone
I start with asyndeton. Short sentences. Bundled together. In groups of three. Sounds breathless. Urgent. Hyperventilating. No conjunctions. Wonky grammar. Disconnected ideas. Look left. Look right. Look centre. They’re listening. They’re watching. They’re feeling. Then stop. Pause. Breathe.